Based on textual analysis, we investigated the phenomenon by relating it with the social cognitive theories on behavior change, self-efficacy, cartoon and sequential art, human visual information processing, visual language and manga visual storytelling. It is argued that the positive perception of manga has persuaded the Indonesian young readers to shape their behavior that trigger the phenomenon. One notable aspect is the increasing number of young Indonesian readers who begin imitating the drawing style commonly found in the manga into their own. ![]() The introduction of Japanese manga to Indonesia has triggered a big impact toward the community, a proof of the successful intercultural reception.
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